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We Are Untamed.

Made For Real Women. By Real Women.

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Untamed Girl was created for the women who are doing their best and figuring the rest out along the way. 

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The women building businesses after putting the kids to bed.

The women working a full-time job while chasing a degree.

The women healing from things they don't talk about.

The women reinventing themselves.

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The women who have been underestimated, overlooked, heartbroken, exhausted, ambitious, overwhelmed, hopeful, and determined all at the same time.

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In other words...

Real women.

Our Approach

It's Not Just A Mood. It's A Lifestyle.

Untamed Girl is a lifestyle brand for women who refuse to shrink themselves. We celebrate confidence, ambition, self-care, authenticity, and community through products, content, and conversations designed to inspire women to live boldly and unapologetically.

Because it's not just a mood. It's a lifestyle.

The Dynamic Duo Behind Untamed Girl.

Founded by mother-daughter duo Zekita Armstrong and Niambi Tucker, Untamed Girl was created to celebrate confidence, ambition, self-expression, and the beautifully imperfect journey of becoming.

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Together, they bring a unique blend of experience, vision, resilience, and creativity to the brand—proving that women don't have to choose between being strong and soft, ambitious and authentic, successful and still growing.

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Because no matter your age, your title, or where you are in your journey, you're still becoming.

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And that's something worth celebrating.

Our Founders

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